SUSTAINABILITY

Safira not only talks about the value of "beauty" and "well-made" but also strongly embraces the social issues of women in the Maghreb countries.

For this reason, the brand's mission does not stop at the mere aesthetic sense of fashion but goes beyond.

MAISON SAFIRA has strongly desired to give voice to its ethical values ​​by combining Moroccan cultural heritage with a "welfare" business model, where local wisdom can be enhanced with the support of the Western economy. A sustainable concept that mutually enriches two such wonderful cultures.