Mission

Safira wanted to RE-GIVE life to a historic garment, the caftan, enhancing its meaning as a "robe of honor" by expertly mixing its intended use with a modern attitude, in line with today's lifestyle.

Safira's Maghrebian touch is enriched with an Italian, almost couture, flavor, so that it can be worn not just in a "resort-like" context but also displayed and experienced in an almost urban, metropolitan context. With Safira, the cultural mix knows no bounds.

A casual chic outfit to indulge in the well-being of our days.

The obsessive search for modern and sustainable materials thus explodes in the vast range of natural, light, comfortable and rich fabrics that dialogue perfectly with both Italian manufacturing and precious Middle Eastern embroidery.

The fluid and versatile lines reach, at times, elegant oversized volumes for a grand soiree with intoxicating and modernly princely tones.

Sharing the ancient and precious Moroccan art of embroidery with the highest Italian tailoring becomes for MAISON SAFIRA an evolutionary challenge with multiple meanings, with the aim of making our modern women feel unique, exclusive, and unrepeatable.

SAFIRA

The heart of beauty