ABOUT

WHO WE ARE

We're a team that loves beauty, adores exploration, and is a team of travelers seeking authentic savoir faire. For us, blending cultures is inspiration.

Led by the splendid Halima Hadir, we traveled a path that was never easy but ultimately truly exciting, and today we are ready to show it to you.

Because yes, we are a team of women united and committed to the pursuit of beauty in all its forms. The important thing is that this entire journey is undertaken with heart.

HISTORICAL NOTES..

Sapphire means ambassador in Arabic, in ancient Hebrew “Sephirat” the limitless light and also derives from the Greek “sappheiron” the sapphire, a well-known precious stone in all its celestial and azure shades, historically it is considered a stone of wisdom, royalty, and protects those who wear it.

The SAFIRA brand represents the essence of its Western and Middle Eastern culture, a blend of different worlds, an ambassador of elegance and refinement but also of practicality and modernity, with a constant attention to every detail capable of combining a timeless style with a forward-looking look to the future.

SOMETHING MORE

SAFIRA is a sustainable brand; every detail you wear is entirely and individually crafted and finished by hand in Morocco. We've traveled countless kilometers to seek out local excellence, and today we're proud to offer it to you.