With the “Forte dei Marmi” capsule, Maison Safira seeks to bring together design elements that fuse two deeply romantic cultures: Morocco and Italy. This artistic pairing, with a long-established history, is reflected in each piece, where the essence of one culture harmoniously embraces the other, creating a rich interplay of contrasts.
While the Italian savoir-faire shines immediately through the cuts and volumes, the finishing touch is given by the accessories, which further highlight the inspirations and influences of a modern Morocco, serving as a delightful homage to women and their precious local craftsmanship.
With the Forte dei Marmi capsule, the brand pays tribute to the much-coveted concept of “Bien-être”, where the soft volumes of the garments perfectly blend with the authenticity of true and unique Made in Italy.
The fabrics of the “Forte dei Marmi” collection combine classic cottons and linens in shades of sand and ivory, enriched by exquisite trimmings and delicate, precious details—Moroccan embroidery. These are carefully spun, constructed, and crafted exclusively for Maison Safira by the skilled hands of Moroccan women. This is a celebration of local craftsmanship, traditionally creating truly unique pieces such as jeweled buttons, braided frogs, unparalleled refined tassels, and details imbued with a sumptuous, unmistakable Middle Eastern flair.
Through this collection, Maison Safira emphasizes ethics, sustainability, and beauty, embracing the philosophy that these values can coexist only when a project is driven by heart.
