Halima Hadir, the visionary behind Safira Milano, draws upon the colours of Morocco and the refinement of Milan to craft a universe of beauty. Her creations rest on two timeless pillars: a heritage rich in culture and tradition, and a deep devotion to the power, grace, and resilience of women everywhere.

Safira Milano’s philosophy is deeply rooted in sustainability, tradition, and respect for craftsmanship. Guided by founder Halima Hadir’s vision, the brand works closely with Maghreb female artisans who inherit the art of embroidery from their mothers and grandmothers, ensuring that this precious cultural heritage continues to flourish. By uniting Italian design with Maghreb savoir-faire, Safira Milano not only preserves traditional techniques but also empowers women through meaningful work, creating pieces that embody both beauty and responsibility

Safira Milano celebrates a journey from the vibrant artistry of the Maghreb to the refined sophistication of Milan. Each collection translates centuries-old Moroccan techniques - rich embroidery, intricate textures, and meticulous detailing - into contemporary designs that feel modern, wearable, and luxurious. By merging cultural heritage with Italian craftsmanship, Safira Milano creates a unique aesthetic that resonates with women worldwide, offering elegance that is at once timeless and unmistakably personal.